From 2022 until 2024 I was employed by eEducation Albert AB. In my time with Albert I created or contributed to three animated commercials, over a dozen animated shorts, songs, in app story lines and assets
It was my responsibility to run the Albert youtube channel, I created and managed the content over a period of about a year. The goal of my assignment was to create a higher connection between the kids that use that app and the characters that inhabit the app. After about a year the video content was moved to a space in the app, which was a much better fit and created a significant amount of user retention.
Music was an important part of the content mix, I wrote, recorded and produced eight songs. I also was in charge of creating the animated music videos.
Most of the content was made by a team of two, so I had to touch every part of the process from ideation to optimising for Youtube.
